Strengths: Great picture in high def. Easy to use remote and set up Good speakers . Nice bezel trim

Weaknesses: Wish they made this in 42 in. Could have fit a 42 in my location, but loved the picture so much settled for the 40 in

Summary: What an awesome TV. My first flat screen and it was worth the extra dollars. I think the Bravias have the best picture out there. Got it in time for Super Bowl. Was a huge hit . The picture was awesome and the motion was unpixelated....is that a word

Strengths: The picture quality is outstanding, which is typical for Sony products. The LCD TV was easy to set-up out of the box and the remote control was easy to use without reading the instructions.

Weaknesses: None so far!

Summary: After months of research, I finally decided on the Sony KDL-40W4100. This LCD TV is incredible in every way. The colors are rich and vibrant from every viewing angle, and with a little fine tuning, I was able to achieve a perfect picture. Once again Sony has set the bar, which other manufacturers can't match. A truly outstanding product!

Strengths: Simple menu driven setup found more HD channels than i knew i could receive. Excellent picture!

Weaknesses: none

Summary: This is a very nice TV. The picture is very crisp through my cable or with over the air reception. The menus are very clear and understandable for setup. No problems with packaging for shipping as things were very well protected from damage. PC Connection shipped very quickly and i had no issues.

Strengths: Sleek, Responsive, 120 frames per second, 4 HDMI PORTS!, 2 Component ports that support up to 1080p, Concise options, Easy Set-up, Beautiful image w/ 30,000:1 contrast

Weaknesses: Wish standard broadcasting was a little better but is probably better than all other larger sets when displaying sd. Not a negative really at all.

Summary: I would definitely 100% recommend shopping around for a good price and since PriceGrabber has made it easy for you, there is no reason not to buy this TV if you are in the market for a 1080p LCD TV that doesn't fail to impress. 30,000:1 contrast ratio, BRAVIA Sync capable, 9 inputs with 4 HDMI and 2 Component ports that support up to 1080p, Advanced Contrast Enhancer circuit, DMeX capable, Bravia Engine2, Smooth Natural motion supporting 120hz Motion compared to most TVs using 60hz. This means the flow is so much more fluid with no hiccups since its double the frames per second. Supports 24p True Cinema that is perfect for showing you exactly what the movie producers wanted you to see when filming to go along with your HD movies. So many options, and not enough time... I have to get back to being mesmerized by my XBOX360 in 1080p. Buy this TV and enjoy Sony's brilliance when it comes to HDTV!